He stands for our football like nobody else. New sporting director Bernhard Seonbuchner has worked in various positions in youth level over the past 13 years – most recently as head of sport at the Red Bull Football Academy – taken our footballing philosophy to heart and passed this on to countless youngsters, who have been able to show this to the world on the pitch of the Red Bull Arena.

Bernhard has talked to us to introduce himself. He talks about the successful Salzburg way of recent years and what synergies are available to use.

Introducing our sporting director